Zecco Mobile Lite Has Arrived!

You asked for it and now it’s here! We are kicking off the mobile platform roll-out with Zecco Mobile Lite for Apple’s iPhone and iPod Touch.

So, if you have one of these popular devices, you can download the new app by visiting the Apple App Store.

Zecco Mobile Lite delivers great market and portfolio monitoring functionality. Personally, I really like the clean and simple design, and above all, the blazing speed.

Here’s an overview of the key features of the mobile app:

• View all your portfolios and watch lists on a single screen
• Monitor your start-of-day portfolio positions with streaming quotes
• Create and manage watch lists directly from your mobile device
• Use advanced charting to find new investment opportunities
• Keep up-to-date on today’s market news and market movers
• Tap the Zecco Community for insight on your investments and ideas
• Receive stock alerts via Push Notifications to your mobile device
• Access your account safely and securely without having to sign in every time you use the app

No trading capabilities yet? That’s right. Let me add some background.

We decided to start the roll-out of our mobile platform in two key releases. While this first version offers a ton of great functionality, it does not include the ability to place trades, view intra-day portfolio positions, or check cash holdings from your device. The second release, coming soon, will include all these capabilities.

As much as we would have liked to offer trading capabilities in the initial release, we simply did not believe it was yet at the quality standards we have set for ourselves.

In the spirit of getting the mobile platform out more quickly, we felt it was better to release an app earlier that meets many of the needs of our customers, and build upon that.

This way you get an app today that lets you take much of your Zecco experience with you when you’re on the go. At the same time, we will be able to collect valuable feedback from you, our mobile customers, to help shape future versions of this exciting new mobile platform.

Please go ahead, install Zecco Mobile Lite to your Apple device, and let us know what you think!

PS: Yes, we are aware that many of you do not have a device running on Apple iOS. As addressed in a previous post, Disruptive Technologies And The Future Of Online Trading, we will be extending our mobile product strategy to other platforms as well.

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